Product — UI/UX
End-to-end product work: flows, wireframes, interface design, design systems and developer handoff. Web apps, SaaS dashboards and mobile.
- User flows
- Wireframing
- UI design
- Design systems
- Prototyping
- Handoff
Design with soul.
Powered by understanding.
I work across product, brand and print — the same craft, three different surfaces.
See the workSay hello
Hi, I'm Huyen.
I design things
I'm proud of.
A designer working across interfaces, identities and print. I get excited about things that feel so natural people don't notice the design — they just enjoy the experience.
Client work has taken me from a 39-page brand book for a property developer, to a gamified trading platform, to candle labels printed four-colour. Different outputs, same question every time: who is this for, and what do they need to understand in the first three seconds?
More about me
-
01.
Great design isn't just beautiful — it solves real problems, earns trust, and moves people to act.
-
02.
I design products that feel intuitive and look exceptional, from first wireframe to final handoff.
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03.
Whether starting from zero or levelling up an existing experience, I move fast, think deep, and never cut corners.
What I do
Three practices,
one way of working.
Brand identity
Logo systems, colour and type, and the guidelines that keep a brand consistent across everything from a business card to a building façade.
- Logo design
- Brand books
- Art direction
- Collateral
- Signage
Graphic & motion
Packaging, posters and campaign artwork, plus illustration systems and animated explainers built to be produced, not just presented.
- Packaging
- Print & POSM
- Illustration
- Explainer animation
- Social
Selected work
Things I've
worked on
Twelve projects across product, brand and graphic design. Each one opens into a full case study — the problem, the thinking, and what shipped.
Product · Fintech
4XC
2025 — 2026A trading terminal turned into a game people can actually read.
Product · Mobile
Nomi
2026An AI companion designed to feel like a person, not a chat client.
Product · SaaS
BizOZ
2025Document ingestion made legible while it is still running.
Product · Responsive
LifeFrame
2025 — 2026A life-organising app rebuilt as a live responsive shell — phone to desktop, plus its social system.
Product · App
8 Pops
2024Custom-flavour ice cream, ordered and voted on by the people who eat it.
Brand identity
Regal Group
2023A 39-page bilingual identity system for an international property developer — logo, colour, collateral, uniform, signage.
Brand identity
Gleam Coffee & Tea
2023A logo, a line-drawn mascot and a shopfront — an identity built to be seen from the street.
Logo · Guideline
Kurzfilm.io
2024One continuous line inside a play button, for a German short-film platform.
Logo · Concept
GAIUS Coffee
2023A Roman emperor drawn in a single weight of line, for a coffee brand with a straight face.
Graphic design
Print & Packaging
2022 — 2024Posters, cartons, labels and stationery for bakery, skincare, candles and property brands.
Social · Art direction
Dreamlife
2026A feed system for an architectural rendering studio — rules that keep twelve posts looking like one thing.
Illustration · Motion
Illustration & Motion
2023 — 2024Explainer illustration systems and animated films for German B2B and fintech clients.